Immediate (October 20, 2006)
 
Mike Noble
Fletcher Allen Public Relations
(802) 847-2886

BURLINGTON, VT-- The Vermont Snow Sports Research Team has received a $20,000 grant from the Fletcher Allen Community Health Foundation to expand its program to increase voluntary ski helmet use among children to prevent serious head injuries.  The snow sport research team is a partnership of the University Of Vermont College Of Medicine and the Vermont Children's Hospital at Fletcher Allen Health Care.

“We are very thankful to the Fletcher Allen Community Health Foundation for their support of our project,” said Dr. Robert Williams leader of the research team. “Their generous donation will help us continue promoting the positive advantages of wearing a helmet.  While it won’t prevent all injuries, a helmet should absolutely be part of every skier’s and snowboarder’s routine gear.  This grant will help us achieve our goal of getting every skier and snowboarder to wear a helmet every time they hit the slopes.”

Dr. Williams is a pediatric anesthesiologist and a critical care specialist at Vermont Children's Hospital at Fletcher Allen.  He is an associate professor at the University of Vermont College of Medicine.

The grant, administered through the university, will allow the team to collaborate with the Vermont Ski Areas Association (VSAA) with the goal of expanding the program to numerous Vermont ski resorts this upcoming ski season.

Much of the work to date has been done at Smugglers’ Notch Resort in Jeffersonville, Vermont.  The ski areas at Bolton and Bromley Vermont were also used to gather data.

The project has been very successful with over 80% of children now in helmets at Smugglers’ Notch, up from 60% in the 2002-2003 season. Helmet use for adults has also shown large increases, with almost 60% of adult skiers and riders now using helmets, up from 30% on the 2002-2003 season. The study is based on more than 30,000 observations of skiers and riders over the last four winters.

“We will be able to reach tens of thousands of additional skiers and snowboarders, many of whom come to Vermont’s ski resorts from other places,” Williams said. “This means that we will be able to spread our message of the importance of helmets far beyond the boarders of our state.”

“The Vermont Snow Sports Research Team is doing groundbreaking work,” said George Chafee, chair of the Vermont Health Foundation Board, which also oversees the Fletcher Allen Community Health Foundation. “Helping them to expand this project throughout Vermont is consistent with the Foundation’s role to encourage healthy lifestyles among Vermonters. We are very pleased that the Fletcher Allen Community Health Foundation could award this grant”

The team has developed a poster, stickers and a brochure designed to appeal to young skiers and boarders that promote helmet use.  The team adopted “Always ride PHAT” as the byline for its multi-year campaign.  PHAT is an acronym for “Protect your Head on All Terrain” and “Protect your Head at All Times.”

A 1999 report by the Consumer Product Safety Commission revealed that 7,700 head injuries could be prevented every year if skiers and snowboarders wore helmets on the slopes.

About the Fletcher Allen Community Health Foundation (FACHF)

Established in 2000 as a result of a Memorandum of Understanding between Fletcher Allen Health Care and the Vermont Health Foundation, the FACHF combines funding received from both organizations to fund community-based efforts that advance the missions of both organizations.  The Board of the Vermont Health Foundation approves funding guidelines and grant awards on behalf of the FACHF.

About the Vermont Health Foundation

Founded in 1983, the Burlington-based Vermont Health Foundation invests its sponsorship funds in efforts and initiatives focusing on prevention and wellness. Its mission is to be a catalyst for community Health Improvement.